Not long ago the skateboarding community was rocked, when Steve Rocco (no pun intended) sold World Industries for the sum of 20 Million Dollars. Pushing the brand into a mainstream world wide that it hasn’t really capitalized on in the skateboarding industry since.

Well, dying brands are still worth something, as we saw in the past when Larry Flynt bought Big Brother magazine. Such is the case with Duffs. Duffs wasn’t exactly a huge name in the skate shoe market, where new comers and new brands (Lakai for instance) were taking off into main skateboarding markets. Duffs has been sold to a UK company, according to Transworld business , and is moving forward to close their California offices.

What is the future of Duffs as a brand? Time will tell.

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Posted by sirjorge Sir Jorge, as they call me, is my pen name. Although, my real name is in fact Jorge, my internet credentials are huge as Sir Jorge. I write a lot, because I can't chase a skateboarding career all my life. So I sit in an office typing away, and when the man isn't looking over my shoulder, I hit the warehouse next door for a quick session. Nothing crazy, just some flip trick attempts, some big spins, a little 50-50 grind or board slide here and there, but nothing to brag about. http://sirjskateboarding.blogspot.com

Categories: News, Skate