Element Skateboards is always up to no good, and today they have unleashed a trailer for their latest romp of skateboarding endeavors: The Weenabago Projekt 2: Crossing America features a handful of the Element crew, throws them in a mobile home of sorts, and lets them go across the country to find hidden skate gems, rip local terrain, and party till the days are done. It’s not your average skateboarding video, and it’s not your average skate team. Element has a good reputation for throwing down when it counts. Check out the trailer below.
In case you missed it, this last weekend in Australia there was a huge turnout for the Globe Slaughter at the Opera contest. First prize took away 25,000 dollars! So you know the best of the best turned out for this, but there could only be one winner. The winner of course being, Greg Lutzka! Absent was some of the veterans, but they still had enough gusto and talent to produce a worthwhile event. The heavy favorite to take the crown was indeed Ryan Sheckler, skateboardings golden boy, but was knocked out cold with a concussion, leaving Lutzka to take first and win the glory! The event was streamed live on the internet via webcast, but it wasn’t exactly very good quality, but hey, it was still worth it.
photo src - globe.tv
You can check out more photos from the event at globe.tv.
Matix is proud to announce the addition of Jesus Fernandez to the team. The Spanish skater, currently residing in the European skate-Mecca, Barcelona, joins team riders Daewon Song, Rick McCrank, Brandon Biebel, Jeron Wilson, Van Wastell, JB Gillet, Tory Pudwill, Mike Mo Capaldi, Marty Murawski, Mike Anderson, Rodney Mullen and Thrasher magazine’s ‘Skater of the Year’, Marc Johnson on the International line-up for 2008 after turning heads with his break-through video part in Lakai’s, Fully Flared. ”We’re really excited to have Jesus onboard with Matix. He’s a perfect fit on the team.” said Tony Evjenth, Matix Team Manager. “His Lakai video part has opened many eyes to what we’ve known for years - that he rips like no other.” Jesus first started skating with his brothers in his hometown of Madrid before moving to Barcelona 4 years ago. Jesus is about to have his first board released on Chocolate and is currently filming for forthcoming video projects. Plans are also in the pipeline for getting him on the road this year with the Matix team. Matix joins Lakai, Chocolate and Royal in support for Jesus in 2008 and beyond. “This is going to be good,”said Jesus.
Vans has launched a brand new site for their apparel line. It’s aptly named vansapparel.com. I have loved vans ever since I got my first pair of checkered slip-ons back when I was around 10 years old. The are stepping up their game with a new line of apparel. But are consumers going to bite? They have just launched a new site to display the line. Does it meet our expectations?
When you first hop on the site, it looks pretty plain and simple. It features an ornate background pattern design that is pretty much out of style these days. The navigation is fairly simple, it sits in the left sidebar with some featured content in the middle.
The design and excitement of this site may be pretty dull but the fact of the matter is… This site is very easy to navigate and user-friendly. I love how if I click on tees it takes me right to the tees without any B.S. The products are laid out very nicely and the zoom feature, which has been created in flash, woks very well.
All in all, I think they did a good job. So many sites out there these days use too much flash and fancy things. Vans has mastered the art of simplicity in this site and also creates easy navigation for visitors. It amazes me year after year how well Vans is ran and how they don’t get the “sell out” reputation that some other larger brands receive. To sum it up, killer site, killer line, nice work vans. Maybe find a new background though.
www.vansapparel.com
DC Shoes have launched DCskateboarding.tv and it’s pretty legit, check it out. Here is some footy of PJ Ladd below.
Here’s the latest teaser from Emerica. It’s called Stay Gold Miami and it features quality footy from some Emerican young guns including, Brandon Westgate, Marquis Preston and Justin Figueroa. They were in Miami last month and came up with this little shindig. Not bad boys.
This is the John Cardiel episode of Epicly Later’d. It began like all the episodes of the show begin, just meeting up with a dude to talk about skateboarding. But John is such a legendary skater with such a long and amazing personal history that to try and crush everything into a normal 15-minute episode would have been a joke. Over the course of filming and editing, this thing just grew and grew until now I almost want to say it’s a full-length documentary.
The following was taken from the official Press Release…
Dayton, Ohio (February 5, 2008)—DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.
The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
“We are very excited to bring the DNA family of brands to Burton - a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton’s strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”
“Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect,” says Jake Burton, Founder and Chairman of Burton. “As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry.”
“We couldn’t have found a better company to work with than DNA,” says Laurent Potdevin, Burton’s Chief Executive Officer. “Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands.”
Tampa Am has once again come and gone. Every year the talent steps up their game and every year there the competition goes off like a KISS concert, minus the pyrotechnics and the band itself. The judges had the difficult job of scoring some amazing skateboarding and only being able to bring 12 guys to the top. Active had a bunch of guys in the semi finals including John Dixon (who recently won Damn Am Amsterdam) and David Loy but the guys who made it to the finals and placed top 12 were Theotis Beasley and Chris Gregson. Congratulations guys!
Results are in…
1. Ryan Decenzo
2. Ben Hatchell
3. Davis Torgerson
4. Felipe Gustavo
5. Vincent Alvarez
6. Chazz Ortiz
7. Chris Gregson
8. Shane O’Neill
9. Taylor Smith
10. Filipe Ortiz
11. Theotis Beasley
12. Chris Troy
For a ton of photos from the event click here.
Independent is doing something pretty rad and creative right now. Their top skaters went on tour over the summer and they are releasing the footy, 2 parts per week on their website at northwest.independenttrucks.com. The Northwest Tour features Peter Hewitt, Chet Childress, Matt Mumford, Darren Navarrette, Dan Drehobl, Al Partanen, Omar Hassan, Andrew Currie, and Sammy Baca as they travel through Oregon, Washington, Idaho, and Montana skating 14 of the world’s best concrete skateparks!
Check out a preview below:
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